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The assignment was to create the first ever OOH advertising campaign for parking space app start-up Spot Hero.
Given Chicago's reputation for traffic congestion, crazy drivers and bumper to bumper parking, the creative approach was to empathize with every day car owners using the tried and true vehicle of sarcasm.
The campaign effort resulted in record new user signups, helping the brand become the #1 downloaded parking space app and fueling expansion into additional U.S. markets like Los Angeles, San Francisco, Dallas, Miami and New York City.