DIA is a constellation of sites, with many of its major projects sited outside the museum or gallery. The gallery space itself is vast, allowing monumental works to be housed with ample space. The walls fade away, the senses are heightened, and time flows more slowly at DIA, allowing for an unhurried visit, free of sensorial distractions.
The works in the DIA collection examine the relationship between site-specific installations and natural forces. The concept of the frame, which is used in the logotype, builds a story that land art exists both inside and outside the frame of the gallery space. The squares inside the frame represent sites. With the movement of the frame, the objects it contained are always changing and decentering. Rocks, as a visual stand-in for the tactile materials and elements in land art, penetrate the identity system. What is more, a drawing system was created to introduce several concepts from land art, such as opposing forces, gravity, limitations, etc.
This embodies the very ethos of DIA. DIA seeks not to become a center of the art world, but a place where a centering can occur. Every individual matters and every individual makes a difference.