Create an aura of expertise around a Young & Laramore agency principal with the goal of asserting and maintaining authority in the field of restaurant marketing, to attract new restaurant clients.

A business book designed to look right at home on the shelf or in the e-book queue amongst a CMO’s other business books, complete with blurbs, Foreword by a peer-CMO, and, in general, an authentic book design to make this seem like a reference-and-inspiration resource that anybody might consult for insight into restaurant marketing.

The efforts have led to Hopper and Young & Laramore being regularly held up in the press as experts in publications as diverse as Nation’s Restaurant News and Adweek, The Wall Street Journal and Food and Wine. Hopper also is asked to speak to various restaurant marketing groups including the National Restaurant Association, Food and Agriculture National Conference, and various franchise meetings.