All you need is love... and haikus. Smitten with this format of poetry since the beginning of the year, we created a limited edition booklet filled with love-themed original haikus written by employees and curated love songs. We then mailed them out to friends, family and clients.
We also created a digital viewing experience that we shared through social media: lafayetteamerican.com/love to experience them all—from sweet to spicy—to help set the mood right for #ValentinesDay.
