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Research shows that ice cream evolved from an aristocratic luxury into a popular mass dessert with the advent of refrigeration and industrialized mass production. Ice cream cones were developed in the 19th century, and this traditional packaging has endured to this day. Given this backdrop, Dreemz reflects an alternative idea: of elevating the social status of ice cream by presenting a high-end, sophisticated way of packaging ice cream alongside alcoholic beverages.
Ice cream is traditionally consumed with simple waffle cones and paper cups. The challenge, which Dreamz addresses, is to offer a fancy, high-end, and more elegant interpretation of ice cream consumption. This is achieved by creative grouping (while segregating) ice cream and liquor in one multilayered package, adorned in black and gold. Dreemz provides a sound solution to unanswered questions. It helps consumers who are tired of traditional products to explore more by communicating with them on an emotional level.
INSPIRATION:People often think of children carrying cones when they picture the term “ice cream.” But adults often enjoy ice cream too, and this packaging is designed to especially appeal to a more mature demographic. Ice cream with liquor.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:Dreemz is a system of multi layered packaging designed to accommodate special shot glasses that contain separate chambers (for ice cream and liquor). The cardboard package also contains perforations that, when removed, can be folded into ice cream spoons.
OPERATION / FLOW / INTERACTION:Dreemz is a system of multi-layered packaging designed to accommodate special shot glasses that contain separate chambers (for ice cream and liquor). The cardboard package also contains perforations that, when removed, can be folded into ice cream spoons.