To establish D'ALBORA Marinas as Australia’s largest luxury boating facility while creating a sense of freedom, energy and adventure.
This brand has been designed to capture the passion, relaxation and sheer joy afforded to the elite lifestyle boating market. The intention across all collateral is to ultimately communicate the essence of luxury in motion.
The refreshed logo, introduction of navigational symbols, lifestyle imagery along with brand colour and typographic palette has developed a distinct visual language for leaders in this luxury space.
The launch of the new brand and website has received extremely positive feedback across all levels of their organisation. Brett Bolton, CEO of D’ALBORA Marinas provided the following statement “The processes and management of the project was first class and only adds to the excellent work they have provided since our relationship commenced which has helped change the face of our business from a brand perspective.”
Shortly after the rebrand was launched Ardent Leisure, who currently own D’ALBORA Marinas, opened expression of interest sale process, the group has sold the marinas business for $126 million. According to Financial Review that represents an 11 per cent premium over current book value of $113.5 million.