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This is a luxury penthouse suite which was marketed as ‘Yours to Define’.
The apartment presents an extraordinary opportunity, beyond any measure of ’standard’ luxury. The posters were inspired by the brand pillars of PERSONAL (reflective of ones’ own taste and design craft) and RARE to illustrate how unique the offer is.
We developed Carte Blanche as a name to showcase how experiential the offer is - a blank canvas for the purchaser to define whichever way they wish to.
The client was happy with the result.