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Create a TV spot for Maine Office of Tourism.
Maine is a place where the experience has multiple layers to it. There is nature’s beauty in surplus. But there is also a very personal side to the experience – the way the place makes you feel and changes you profoundly. The TV commercial for the Maine Office of Tourism visually captures that twofold experience, featuring Maine in all it’s wonder while focusing on the individual, introspective, thoughtful, inspired.
First time visitation is up year over year and repeat visits have increased significantly since the introduction of the campaign.