Consistently ranked among the best places to live, Mansfield is a vibrant suburb in the Dallas-Fort Worth Metroplex. Located south of Arlington, Mansfield offers residents the historic charm of a small town along with all of the conveniences of a bustling suburb. The assignment for Main Street Lofts was to create an eclectic brand identity for a new multifamily development that honored that old town look and feel.
Our research of Mansfield and the surrounding neighborhood revealed a place where making connections with neighbors is more natural. Where stepping from inside your home into the outdoors feels seamless. Where cafes and coffee shops are more welcoming and walkable. And where even the smallest details cater to the individuals who live here. Since the development footprint incorporates some old brick town structures, and is sited next to a micr-brewery - the brand was crafted to integrate those authentic small-town signage influences in a fresh and modern treatment.
The client was very pleased with the Main Street Lofts brand identity program. The development is under construction and is pre-leasing well. We are receiving more assignments from this client based on the proven success and marketplace exposure this work has generated.