The Porsche 992 Turbo was introduced in March 2020, to incite the hard core drivers. The photo assignment was to explore ways to reveal the car in a mysterious way, to intrigue the fans and encourage them to look out for more.
Approach
The project of shooting the new Porsche 992 Turbo took a minimalist approach — manipulate the light to be able to accentuate the unique shape of the car, keeping its personality and depict its DNA.
Results
A minimal photo approach that reveals, by using minimal light, the new Porsche 992 Turbo, seducing the eyes without giving away all the features.
