In February 2022, Samsung unveiled its flagship device, Galaxy S22 Series devices. We were asked to develop a cohesive visual identity that highlighted the device's characteristics; superior camera and the introduction of the S Pen to S22 Ultra.

We designed a library of images capturing the characteristics and beauty of Galaxy S22 Series. Each visual can work effectively as a standalone Key Visual and tell an even more extensive product story in combination. Along with lifestyle images, the campaign is rich with content, providing the flexibility to generate new varieties that can be refreshed throughout the campaign lifespan.

The campaign resulted in a complete product story,
spoke to the consumer, and fulfilled practical marketing needs. Furthermore, the S22 campaign delivered Samsung Galaxy’s brand personality; "serious tech, playfully told."; and continues to elevate its brand perception to consumers.

As of date, the Galaxy S22 is seeing the highest sales figures since 2019 and has maintained initial sales momentum since its launch.