Create an outdoor advertisement for Sprite to show that Sprite helps you cool down when it's hot.
Approach
Big Idea: Sprite helps you cool down when it’s hot.
Results
A Sprite billboard at a bus stop can detect the current temperature. When the temperature is detected to reach 80 degrees Fahrenheit, the air conditioner hidden in the middle of the Sprite can start releasing cold air into the bus station. It shows that Sprite brings people a cool and refreshing feeling.
