Burger King has stood for flame-grilling since 1954. Your mission is to create an advertisement that drives home the single-minded proposition: BECAUSE FIRE IS BETTER. The tactic is up to you, but your branded touchpoint needs to get this younger audience talking about flame-grilling. Burger King is a brand with an edge. A bold, confident challenger. It’s a brand that loves the raw and real.

Super Whopper is a web-based 8-bit video game designed to engage millennials with the Burger King brand proposition: “because fire is better.” Users assume the role of Junior Whopper and brandish flaming fireballs on a quest to take down the evil Golden Arches.