Each year, the challenge of an annual report is to reimagine not just the report but the organization itself by creating a compelling visual narrative that you've never told before. We take on that challenge head-on year-after-year with new found motivation that fuels our creative process and the end result. We know for non-profit organizations like the MDI Biological Laboratory that an Annual Report is often a key donor cultivation tool, used not only as a direct mail piece to donors but also by development staff to cultivate new ones.
The concept "Breaking Through" celebrates the champions that make medical breakthroughs possible. From patients like Michael Westphal who are determined to make a difference, to scientists pushing through the daily difficulties of research, to the 'super' models like c.elegans, and of course the donors. This report include two patient stories and each pairs a scientist at the Lab, giving readers an inside perspective into the lives of those who are driven by the possibility of the next medical advance.