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Design a new brand identity for JRB Group that is sophisticated, contemporary, timeless and representative of all three aspects of the business: “Design, Build & Manage”.
Inspired by the primary shapes used in all design – the circle, triangle and square, we began with the creative process by mixing and overlapping shapes that reflected floor plan symbols including double doorways, curved walls and rooms. The symmetry reflects beauty, balance, partnership and precision. Pairing the icon with an equally sleek sans serif typographic offers an understated, clean approach.
The client is extremely satisfied with the end result – rolling out the identity on a newly branded website, social media and additional communications pieces.