The goal of this project was to create a logo for the Coffeehouse Seeping Serpent. It main characteristic is the owner’s collection of serpent paraphernalia and reptihabitat extensive collection.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of two objects characteristic of the place. A serpent and a coffee mug.
The logo is successful because it combines the eclectic atmosphere of the coffeehouse. A new name was proposed and integrated in the concept. It is simple, yet effective in communicating the unique style of this coffee shop.