We were tasked to develop a corporate campaign to let the world know who APOTEX is - beyond just a generic pharmaceutical company. Even though APOTEX is a Canadian company, no one really thinks of it as being Canadian. But when you look at the facts, you can see they are as Canadian as beavers, hockey or maple syrup. In fact, you might say they are Truly Canadian.
We approached this assignment with an authentic voice, revealing the human side of APOTEX. By telling their story with a smile, we highlighted the long relationships APOTEX has within the Canadian Healthcare system.
The videos have been extremely successful, engaging our targeted pharmacists in real and meaningful healthcare discussions. The video campaign is available on the TrulyCanadian.ca website and has had over 17,000 visits on YouTube.