CBR Fashion Group is a fashion company that is synonymous with modern and stylish fashion in casual woman's clothing. Each year, the company sends christmas cards to their business partners and clients. The cards are meant to show appreciation, warm wishes as well as the high quality approach of the company and fashion reference.
CBR’s corporate design is very reduced and straightforward, allowing only three colours for use: black, white and green. The challenge was to express the desired warmth and appreciation whilst sticking to the company’s rather pure and cool style at the same time. Thus, the paper is made of 100% cotton, which brings softness to the card and is a reference to the company’s textile background. The card has been printed by using letter press technique, which also creates a pleasing haptic experience.
As a symbol for the warmth of Christmas season, a candle has been chosen. As a reference to the textile industry, the candleholder is a lasercut spool, affixed to the card and wrapped in real thread (silk/cotton) by handcraft – again, referring to the company’s textile background and bringing tactile quality to the card. On closer inspection, the inside of the flame is a coat hanger. The text picks up the subject of the candle and the binding thread, wishing Merry Christmas and a „shiny“ New Year on the cover and mentioning „warm gestures“ and the „thread of cooperation“ on the inside.
In the five preceding years, a similar graphic approach has been chosen, creating a series. The recipients of the christmas card appreciate this fact as well as the lavish arrangement. The design, the materials being used – like the cotton paper and real silk/cotton thread – and the warm, cordial approach and tonality have generated overwhelmingly positive feedback. The recipients felt appreciated, being sent such an elaborate card.