The brief was to create a promotional campaign to celebrate the 60th anniversary of Jean-Luc Godard's famous film, Breathless.
The concept was to elevate the look of the campaign to feel more contemporary and fun yet still maintain the nostalgic element that the fans of this film love.
I was very inspired by the name, Breathless, therefore, for the title treatments, I decided to experiment typographically with the concept of the main character being on the run. Showcasing the contrast between being free and having things closing in.
The transition from big to small, from wide to condensed, is shown in both the type treatment and the use of photography.
Since the same images from this movie have been used in multiple promotions throughout the years, there must be a solution to visually refresh them. Instead of just placing images on promotional materials in a conventional way, when in horizontal format, the images can be framed in a way that hint at the idea of going from wide to tight of the title treatment and reinforce the feeling of closing in as well.