Every year Canada’s Strategy Magazine hosts an Agency of the Year gala where each of the shortlisted agencies submits a video.
Approach
We decided to have some fun with it, and took a 1960s Madman and placed him in today’s modern agency world. The video humorously looked at how a drunken, misogynistic, womanizing ad man would fare at our agency.
Results
We also invited the ‘Madman’ character to the Agency of the Year gala to accept the award on the agency’s behalf—in a drunken stupor of course.
