Taking Gibney’s existing logotype of two horizontal bands set at dramatic angles that reference modern dance movements, the designers expanded upon the concept of motion for the new program. Using materials culled from the building’s interior architectural palette, sign panels composed in stainless steel, painted aluminum, and cast resin mirror the varied angles found in the Gibney Dance logotype. To identify the new space, as well as acknowledge its major benefactor—Gibney Dance and the Agnes Varis Performing Arts Center are realized in three-dimensional typography and horizontal bands placed at opposing angles and located above the main reception desks. The donor recognition wall, located on the second floor of the Center, also features a series of smaller horizontal bands organized at various angles which display donor names in 5 neutral shades of grey to differentiate the donor levels. Applied to white cast resin panels that are the same white as their backdrop wall, the names appear to jump off the wall in another visual play on motion and movement.
Large-scale graphic treatments provide identification and branding on the Center’s exterior glass storefront, as well as privacy for rehearsal studios and offices. These visual treatments, composed in translucent white vinyl, feature varying levels of transparency and clear cutouts for visibility into each interior space.
For the first annual fundraising event held at Gibney Dance’s new home at 280 Broadway, a comprehensive branding and event graphics program was created, expanding on the environmental graphics program for the new facility. Emphasizing the concept of movement through time and space, dramatic photography of Gibney dancers coupled with a vibrant color palette and intersecting typographic forms were featured in a series of striking, kinetic visuals promoting the Spring 2015 Benefit.
