Award-winning printers Gavin Martin Associates wanted to promote their conversion to eco-friendly vegetable inks, whilst maintaining their commitment to the highest quality print. We took them at their word, offering their customers “Unrivalled reproduc- tion,” and something to smile about in the process. Our giant rabbit—pains- takingly created in carrots—not only formed a memorable image, but kept the local city farm in fodder for a week. The oversized postal tube, bright orange and covered in mud, worked as an appropriate precursor to the main event.