The fitness industry is an 80-billion-dollar industry serving millions of Americans. Within in it, there are over 320,000 fitness and training apps, yet less than 10% of them are marketed towards youth.
Nike RISE is the opportunity for youth athletes to excel and reach new heights in the sports that they love. It allows an opportunity to be mentored by those that have mastered their crafts, sharpen their skills by challenging friends, and to stay motivated through achievements. The concept behind RISE is to not just tell the youth athletes that the sky is the limit but to show it. Typography towers and a grid is used that keeps everything in the bottom half, conveying the room for growth. Bright color schemes can be chosen by the athletes to keep the appearance energetic. Packaged all together in a simple user experience bridges the rising generation to the success they dream of achieving.
Nike RISE achieved its goal to be the opportunity for youth to become masters at their sport. It provides an opportunity for the youth to be engaged with their heroes and to learn the craft. It creates a strong and visual direction that shows the aims of the app. Most importantly, it taps into a part of the market that has not yet been claimed.