The goal was to create a poetic, printed piece that acknowledged the severity of 2020 while offering a sense of hope and healing for 2021.
A crystal suncatcher accompanied the note to augment the verbiage and accentuate the rainbow holographic foil.
Words: To a new year, as we emerge from varying weights of challenge, may we find solace in the collective breath; here is to seeing rainbows in the darkness, and finding every outstretched hand. To a new year, with love. To 2021!
The creative process involved experimenting with letterpress, foiling, and different ink methods to find the best way to layer the typography.
In addition, great care was taken in crafting a poem that was succinct, heartfelt, and universal enough to send to friends, family as well as clients.