Newsweek print ad open brief where the objective is to get people to not just read national news but global news as well.
Approach
Many people are content with living in their own bubble and not learning about the world around them. However, this is such a limited view. We wanted to show that without information you live alone. By only reading national news you don't truly know about the world in which you live without global news as well.
Results
The creative director was pleased and appreciated the concept. The imagery as well as the copy lined up well with the objective.
