An engaging, oversized direct mail poster was a piece within a broader campaign designed to reach brokers. The campaign sought to generate excitement and interest in the property, while increasing awareness of the 100,000+ SF of newly constructed spec suites and highlighting the building's amazing portfolio of offerings. The resulting creative helped keep the building top of mind for real estate brokers, meeting a critical need in a saturated market.

We first established a campaign look-and-feel, which was later solidified through campaign guidelines. As a primary terminal for three major Metra lines from the Chicago suburbs, the property welcomes 110,000+ pedestrians through the building daily. To speak to this, the "on the move" concept was developed and brought to life through vibrant, kinetic photography which captured this specific energy.

The complete campaign features both digital and print executions, and this direct mail piece was developed to highlight a large floorplate of space that is available for lease. The client has received positive reinforcement from property owners, as well as communications from their broker audience, conveying eagerness to tour the space.