Maverick Beard Care Co. was created for a Design I packaging project. All of the deliverables were created specifically for this assignment including target audience, concept, logo, design, and final packaging. The aura of Maverick Beard Care Co. is presenting the highest quality, all natural, man-made Beard Product. Maverick Beard Care Company beard oil and beard balm are the highest quality blends on the market. Thoroughly tested and designed to soften and condition your beard, they keep your beard shimmering without feeling greasy.
Maverick Beard Care Co. is a company based out of California and strives for an authentic feel. This package design embodies the authentic, high quality, and classic qualities of the company. The branding was heavily influenced by the typography and color schemes of the California Gold Rush but incorporated a modern twist. To make this packaging more visually interesting, color coded seals were added, which creates more contrast for the overall design.
This selection of beard oil embodies the vintage and authentic feel of the company and to the select target audience. Maverick Beard Care Co. is founded on the idea of high quality beard oil that is thoroughly tested and designed to soften and condition your beard.