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Peake Ranch asked CF Napa to develop the logo and packaging for their new Pinor Noir and Chardonnay brand from the Sta. Rita Hills appellation in California.
The design was created using a sequence in nature – a mathematical symmetry that underlies all living things. This ancient mathematical equation known as the Fibonacci Sequence is a build of numbers where each is the sum of those preceding it. Its arrangement appears all around us, like the spirals in a vine tendril or the architectural branches of an oak tree.
The brand has launched to great success and the client was thrilled that the solution combined ownership’s love of mathematics and their new passion in wine.