The invasion of Ukraine has been devastating as families are separated, evacuated, and forced to fight for their lives. Rule29 wanted to help and invite others who are seeking to make a difference in the lives of others who need it now more than ever. This desire evolved into creating a website and digital campaign that featured a limited edition poster, information about Ukraine, and links to organizations making a difference in the country. You can consider purchasing the limited edition poster in which 100% of the proceeds go to the following organizations that are helping Ukrainians in need: UNICEF, World Central Kitchen, and the International Rescue Committee. Additionally, you can click to any of the organizations featured and donate directly, and no matter the choice you share the site as well to raise awareness and support.

Our approach started with researching the history of Ukraine, organizations doing the work on the frontlines to bring relief to people that need it most, and thinking through an experience that is educational, sharable, and had something unique for people to want to donate for. That is where the poster idea came into play. Where Love Grows became our theme and we built the campaign around that concept and Ukrainian culture.

So far we have raised hundreds of dollars, thousands of impressions, and links to donations, and helping keep the crisis in the forefront as it rages on.