This assignment was to create a logo for Dapper, a clothing app that offers a variety of clothes, and focuses on creating a customized style that can blend into any occasion.
Approach
The chameleon was the animal of choice considering the goal of the company is to make a customized style for each customer that can be used for anything, essentially helping them blend seamlessly into any dress attire an occasion will call for. Formed around the chameleon is a D, the first initial of the company name.
Results
The result is a clean, modern, and somewhat playful mark for an app where anyone can buy clothes for any occasion.
