Single and Single is a private label whiskey. The project began with the branding of the company. This Single Malt range was manufactured in Scotland. The brief was to design a range that had a touch of tradition, but introduced elements with a modern flair. The range included 8, 16 and 31 year old variants.
There is clearly a tradional archetype when it come to alcohol packaging and the client wanted to ensure that this formed the basis of the solution. At the same time, he wanted to introduce a modern touch. We achieved this with the use of bright colours (green, red and metallic aqua blue). The ampersand becomes the symbol for the brand and it is reproduced in a bold, modern way on the outer box as well as being foiled onto the label.
The product is a sell-out and we have now been briefed to develop a new variant.