Assignment: The project assignment was to choose a topic, issue or subject matter and create a magazine from top to bottom. Content requirements included four feature articles, four departments, a special insert, a card stock change, and original photography. Everything contained in the magazine was to be of the artist’s creation with the exception of the written content. Written content was properly credited to the original authors throughout the magazine.

Approach (your creative process) : My first step in my creative process was deciding on a concept for a magazine and associated content that would be intriguing enough for me to create an entire 50 page magazine. I am inspired by fashion and firmly believe that that an individual’s style is a direct reflection of the things that intrigue and appeal to that person and I believe that by knowing and embracing one’s individual style helps people to develop not only a sense of confidence and completion but also a sense of well being. To me, an individual’s understanding of their personal style is cultivated over time through education and inspiration. This concept was the inspiration for the title of my magazine, Cultivation. The content of Cultivation has been developed for the purpose of helping men and women to better understand fashion and to inspire them to develop their own personal style. With respect to determining the look and feel of my magazine my creative process entailed seeking out magazines of various sizes and which used materials of various textures that drew my attention. I was inspired by those magazines that were unique and, in the end, decided that my magazine would need to be BIG and that I would strive to have BOLD content.

Results (and the client’s reaction) :
Cultivation, in its final form, is both BIG and BOLD! The size of the magazine (12 x 17) and clean crisp finish of the front cover are eye-catching and inspire a sense of intrigue as to what lies within. The colorful introductory pages of the magazine including the use of die cuts were designed to draw the reader to the table of contents and beyond. My client, in this instance, was Professor Theron Moore.
Professor Moore highly approved of the finished product. He found the original photography, creative use of typography and overall layout to be very effective in conveying the theme and evoking interest in the magazine content.