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Our challenge was to create a guide to Tuborg’s 2017 redesign that showcases best-in-class work to inspire and educate brand managers and agency partners, capturing Tuborg’s vibrant, unconventional and imaginative values.
Tuborg’s energizing pulse is captured with a sliding opening mechanism to animate a pulse radiating from central branding with the Tuborg music partnership record sitting underneath.
The Brandbook captures Tuborg’s new marketing strategy, values, assets and best practice work across mediums. The redesign is celebrated across double-page spreads with hits of gloss varnish and a soft-touch, embossed cover, engaging the reader to ‘open for more’, echoing the brand line. Client comment: Vsevolod Nikolaev, Global Brand Director, Carlsberg Group
Tuborg brand-book effectively brings together all brand fundamentals, including the updated positioning, look and feel and music strategy. It works as an inspiring and informative tool for brand teams and agencies across the world to bring the Tuborg brand proposition to life.