
- Award
- Silver
- Design Firm
- Turner Duckworth: London, San Francisco & New York
- Client
- Carlsberg Group
- Designer
- Head of Design: David Turner and Bruce Duckworth
- Chris Simpson
- Category
- Branding
- Country
- United Kingdom
- Award
- Silver
- Design Firm
- Turner Duckworth: London, San Francisco & New York
- Client
- Carlsberg Group
- Designer
- Head of Design: David Turner and Bruce Duckworth
- Chris Simpson
- Category
- Branding
- Country
- United Kingdom
- Title
- Tuborg Brandbook
- Main Contributor
- Creative Director: Clem Halpin
- Head Of Production
- James Norris
- Artist
- James Chilvers
- Account Manager
- Jamie Pearce
Assignment
Our challenge was to create a guide to Tuborg’s 2017 redesign that showcases best-in-class work to inspire and educate brand managers and agency partners, capturing Tuborg’s vibrant, unconventional and imaginative values.
Approach
Tuborg’s energizing pulse is captured with a sliding opening mechanism to animate a pulse radiating from central branding with the Tuborg music partnership record sitting underneath.
Results
The Brandbook captures Tuborg’s new marketing strategy, values, assets and best practice work across mediums. The redesign is celebrated across double-page spreads with hits of gloss varnish and a soft-touch, embossed cover, engaging the reader to ‘open for more’, echoing the brand line.
Client comment: Vsevolod Nikolaev, Global Brand Director, Carlsberg Group
Tuborg brand-book effectively brings together all brand fundamentals, including the updated positioning, look and feel and music strategy. It works as an inspiring and informative tool for brand teams and agencies across the world to bring the Tuborg brand proposition to life.
Contact Information
- Company Name
- Turner Duckworth: London, San Francisco & New York
- Phone
- 14156757777
- gregory@turnerduckworth.com
- Website
- www.turnerduckworth.com
- Address
- 615 Battery St
San Francisco, California
94111