Stephanie Gibbons, FX Networks, Creative Director/President, Creative, Strategy & Digital, Multi- Platform Marketing Alvaro Masa: Director of Design Todd Heughens: SVP, Print Design
Laura Handy, FX Networks, Project Director, Print Design
Lisa Lejeune, FX Networks, Production Director, Print Design
Sarin Markarian, FX Networks, Senior Manager, Print Design
ARSONAL / FX Networks
The client wanted us to center our key art around a main visual from the first episode of the season. They asked us to create art that fit the AHStories brand while being sexy and disturbing. In addition, we wanted to make it easy for audience members to immediately connect the art to the American Horror Stories world while sparking intrigue and excitement about what this latest season has to offer.
We focused the art around the main character from the first episode, which was part human, part doll. The doll’s appearance gave the sexy angle the client asked for, while the unexpected composition and camera angle brought a disturbing essence to the piece. The depiction we created of the doll/human character was specific to the season and the story.
The client loved how we manipulated the doll features & position to straddle the line between human and object and deliver a sense of warped intrigue to viewers. The show received buzz in the press and on social media.