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Bellwether Farms is California’s original sheep dairy. The objective for the team at MOI was to create a memorable branding program for their new line of gelato that projected the artisan quality of the products.
Our approach was to create a brand story which conveyed the hand-crafted qualities of the products. The use of charming illustrations and a muted color palette had the advantage of not only reflecting the values of the country farm, it also kept the reproduction to an affordable three-colors. The art was easily reproduced on a variety of structures and stocks using flexography or lithography.
But mainly, we created a stylish and approachable brand which stood out from a crowd of look-alike products. We went the opposite direction from the competition. We zigged when everyone else zagged.
Bellwether Farms is the most successful seller of sheep milk dairy products in the country.