- Award
- Gold
- Agency
- N/A
- Client
- Truly
- Designer
- Sophia DelPlato (360i)
- Category
- Beverage
- Country
- United States of America
- Award
- Gold
- Agency
- N/A
- Client
- Truly
- Designer
- Sophia DelPlato (360i)
- Category
- Beverage
- Country
- United States of America
- Title
- Flavor Drop
- Photographer
- Josh Dickinson
- Creative Director
- Andrew Hunter (360i)
- Doug Murray (360i)
- Allie Looney (Truly)
- Art Director
- Taylor Roberts (360i)
- Brittany Ellison (360i)
- Project Manager
- Chantille Saunders (360i)
- Artist
- Eve Steben
- Sean Freeman
- Alex Trochut
- Sophy Hollington
- There Is Studio
- James Dawe
- Vice President Of Marketing
- Scott Slattery (360i)
- Kristin Maverick (360i)
- Studio
- John Kinsella (360i)
- Strategy
- Spice Walker (360i)
- Social Channel Manager
- Renee Schiavone (360i)
- Stephanie Caruso (360i)
- Annie Zujewski (Truly)
- Senior Producer
- Adrienne Darnell (360i)
- Project Director
- Melissa Cohen (360i)
- Production
- Print Promotions, Inc.
- Need Post
- Producer
- Maxine Reyer (360i)
- Music & Sound
- Plush
- Marketing Manager
- Emma Mandler (Truly)
- Marketing
- Meaghan Quinn (Truly)
- Ryan Kasley (360i)
- Hannah King (360i)
- Illustrator
- Shawna X
- Mike Willcox
- Justyna Stasik
- Alva Skog
- Rich Tu
- Bang Shangho
- La Boca
- Eero Lampinen
- Head Of Production
- Carissa Ranelycke (360i)
- Group Account Director
- Nicole Rousseau (360i)
- Executive Producer
- Kristina Kane (360i)
- Executive Creative Director
- Sam Shepherd (360i)
- Frank Cartagena (360i)
- Director Of Brand Marketing
- Erica Taylor (Truly)
- Design Firm
- N/A
- Design Director
- Brian Gartside (360i)
- Creative Group Head
- Peter Wood (360i)
- Copywriter
- Christian Napolitano (360i)
- Sage Lucero (360i)
- Robert George (360i)
- Chief Marketing Officer
- Lesya Lysyj (Truly)
- Chief Creative Officer
- Menno Kluin (360i)
- Brand Strategy
- Tory Bratt (Truly)
- Animator
- Tina Touli
- Account Manager
- Greer Manning (360i)
- Account Director
- Remy Raphael (360i)
Assignment
Truly is on mission to solidify itself as the go-to hard seltzer of downtown cool kids and the creative class. They stand in stark contradiction to competitors like White Claw and Bud Light Seltzer, who are doing everything they can to blend in with masses of homogenous drinkers.
Approach
These flavored-inspired, custom mailers – targeted to sneaker influencers – delivered the new, crisper fresh taste of Truly to a niche, but vocal audience in their own visual language.
World-renowned illustrators were briefed to bring Truly’s unique flavors to life. Participating talent included Alex Trochut, Bang Sangho, Alva Skog, Eero Lampinen, Justyna Stasik, La Boca, Mike Wilcox, Rich Tu, Sophy Hollington, Shawna X, James Dawes, and Sean Friedmen.
Results
In addition to generating in-depth unboxing videos and flavor reviews from each of the targeted influencers, Truly Flavor Drop started conversations around the brand’s willingness to embrace the creative class and set the stage for future collaborations.
