The goal of this project was to create an advertisement for the Hippeas brand. The outcome of this advertisement would be to continue the brand recognition while promoting a new way of looking at the company.
The approach was to maintain the fun and young aesthetic of advertising that the company has used previously while also promoting the brand to a public that has become familiarized with the product. A comedic take was given to the advertisement and what resulted was a beautiful play on words.
The results were encouraging due to the fact that our audience received the advertisement by cracking a smile once they understood the advertisement.