I chose to do a Chance the Rapper hypothetical concert VIP package. Instead of defaulting to a regular printed design, I explored different ways that I could make the box stand out. I ended up using holographic vinyl to create the wave shapes that nod to the unique rhythm and style that Chance has in his music. At different angles and in different light, the holographic colors chance and create a dynamic box exterior. The branding of the hypothetical concert and the inside contents also are nodding to the vibrant presence that Chance has on stage, and lean heavily into the hiphop/rap music style reflected through color and typography. The inside contents include a T-shirt, two VIP passes, three buttons, and a concert poster. These items were chosen because of the relevance they would have to anyone buying a VIP concert ticket.