Rachel Barry-Arquit, Director, Marketing & Communications, University of Portland
Linda Eliasen, Connie Lightner, and various
Bridgetown Printing Company
The University of Portland Outcomes Brochure is a new brochure added to the existing UP Admissions collateral marketed to admitted students and their parents. The Outcomes Brochure focuses on the results from attending University of Portland, with the goal of validating the success of graduated students and increasing the number of confirmed applicants.
The brochure had to work with the existing playful Admissions collateral, yet strike a more formal and professional tone. It also needed to distill a lot of information and data into something engaging that people could read quickly.
The bulk of this data is presented within the first few pages of the brochure with short statistics illustrating University of Portland’s impressive academic programs and the results from earning a degree at UP. The pages introduce a new serif face to provide the more elevated tone.
The following pages feature the culture of success and transformative power of education at University of Portland through alumni profiles and photographs designed with a quote about that alum’s experience at the University. The quote provides readers with a quick takeaway even if they don’t read the entire profile.
Overall, the design is still playful by incorporating illustrations that tie to illustrations in other UP Admissions collateral. The color palette works within the UP identity system, but with a tighter range of colors.
The University of Portland Provost and President were thrilled with the brochure. Because Outcomes tells the UP story so well, its use expanded beyond students who had received acceptance offers. A copy was on every table at Junior Parents Weekend in February; it was a highlight of the Regents meeting in January; and it has been shopped to President’s receptions held in Seattle, San Francisco, Portland, L.A., and Chicago.
The brochure has contributed to a nearly 10% increase in enrollment applications and acceptance confirmation deposits over the number of applications and deposits at this time last year. (11,698 compared to 10,670 completed applications, and 179 compared to 164 deposits.)