To provide customers with the information needed to make vehicle purchase decisions using a vertical format, allowing for a deep emotional connection to imagery and environment beyond details such as trim level, packages, options, specs.
Approach
To support sales of the Audi TT vehicle by emphasizing its distinguishing design, progressive quality and sport potential by complementing dynamic vehicle photography with hypermodern architecture.
Results
Both client and dealers support the value the brochure provides as a premium sales tool.
