PETROL gave a nod to the iconic “Sitting Bull” pose by reinventing it to be ownable for the new Black Ops III title. With a limited amount of provided assets, PETROL used careful techniques combining photography, detailed illustration, hours of 3D work, art direction and strong collaboration with Activision and Treyarch to effectively communicate the new technology of the game without overselling it. The representation of this super soldier would appeal to both mass and core audiences, while perpetuating the popularity of and affinity with one of gaming’s billion dollar brands.