With the ever-escalating rents in New York City, the Perry Street AA group needed to generate more donations to keep their doors open. For this pro bono project, the group’s Steering Committee asked Mermaid, Inc. to create a logo and a branding campaign that would generate awareness of the group’s plight and promote their fundraising initiative.
In consulting with various group members, we compiled a collection of fun, zany quotes that were overheard at Perry Street. Each “collection” of postcards was sold at their fundraising dance to help generate funds. Examples of the quotes include “Anything worth doing is worth doing obsessively” and “Don’t have conversations with people who aren’t there.”
These postcards are a fun way promote their fundraising initiative.
41 Union Square West studio 904 New York, NY 10003 US