First created in 1959, Mirinda has since delivered bubbly orange flavor to consumers around the world. The bright orange Mirinda Visual Identity is unmistakable and has undergone many iterations through the years. The nostalgia for days gone by is a universal longing, one that provides a perfect opportunity to recreate a vintage product as the embodiment of a former era. The PepsiCo Design Team was asked to revamp and reimagine Mirinda for a Vintage Special Edition in 2021, available for purchase in Russia.

The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues,but combines it with modern sensibility for an entirely new look that stands out amongst today’s carbonated soft drink fashions.

On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.