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Big Cat Rescue is a huge advocate for the ethical treatment of animals. Our assignment was to create a poster which would expose some ruthless individuals who exploit big cats for their own profits, even killing them for their bones, which they then use as ingredients in expensive tonics that they claim will sooth and cure arthritis.
We wanted to magnify how these individuals often try to deceive the public and hide the real truth. To really engage people, we made the disclaimer so small they had to use an attached magnifying glass to read it and learn the horrifying truth. We hoped to ultimately jolt peoples’ perceptions and entice them to visit CubTruth.com to learn more.
Because of its uniqueness and interactive nature, people tend to want to pick up the magnifying glass and use it to reveal what they may be missing. In doing so, the poster makes people aware of these shocking atrocities and hopefully spurs them to get more involved with supporting Big Cat Rescue and the Big Cat Public Safety Act.