We set out to launch a landmark of luxury that would change the way South Mumbai lives.
The challenge was to evoke the world-class lifestyle being played out at Mumbai's finest private park. So we developed a campaign that brought alive the magic of each and every moment at The Park. Adding to that, we used a world-class face that fit the bill - Aishwarya Rai Bachchan.
We ended up creating history. It was India's most successful real estate launch, with over Rs.11,000 crore worth of applications.
2nd Floor, Great Western Building, Shahid Bhagat Singh Road Fort Mumbai , Maharashtra 400 023 IN