I have made this campaign with a goal to raise awareness of the harmful effects of tobacco. I found the inspiration while observing the effects of smoking, realizing how harmful smoking is all around the globe. Additional inspiration came from images displayed on cigarette packs. My country, Serbia, is on the top of the list of cigarette consuption per capita in the world. Health warnings and conventional campaigns have not managed to reduce smoking rate overall. This called for a different kind of action.
This image promoting awareness is executed as a 3-part visual, and also an actual pack that a smoker can use in place of the original pack as to remind themselves of the harmful effects of tobacco.
This project was published in November 2016 and it is still gaining more and more attention since it went viral on websites, such as Bright Side, Bored Panda, Design Your Trust, Great Things, Architecture & Design, A Different Type of Art, Enjoy Science and many others. Some of them have been using it as cover pictures for their articles, such as Bright Side (for "20 Examples of Devastatingly Powerful Social Advertising From 2016"). Millions of Internet users have seen, shared and commented on the idea.
Here are links to some of hundreds of websites that have been published this work: