Increase awareness of this event to encourage community members to participate and raise money.
Cancer is an ugly disease that touches many lives. But for Wisconsities, there is groundbreaking cancer research happening in their backyard. In order to keep this research going, we need to come together to raise money to help fight and end cancer. Shine United captured the need for cancer research funding by encouraging ordinary people to join a cause to accomplish an extraordinary feat.
This TV spot helped generate awareness and participation for the event, resulting in an increase of participants by 424 people and an increase of money raised by $202,000.