Launch two new products “Lively Smart” & “Lively Mobile” with the introduction of the new brand Lively and the Lively team of catering professionals.
Based on research, both spots are lifestyle storytelling from the perspective of the caregiver to empathize with their needs to make sure their parents are connected, safe & healthy.
“I wanted to send you both a huge thank you for all the patience and hard work that you and the broader team have dedicated to Jitterbug, GreatCall and now Lively. An amazing partnership that continues to deliver amazing work.”
Deborah DiSanzo President of Best Buy Health for Best Buy Co. Inc