As the the largest philanthropic alliance in the world dedicated to advancing the role of women’s foundations and gender justice funders, Women’s Funding Network (WFN) wanted to strengthen its position as a trusted thought leader on gender equity issues. To achieve this, WFN was looking for a new brand identity to reflect an organization that was vibrant, active and tuned-in.

To anchor WFN’s new brand identity, we leveraged bold, distinctive typography for headlines and messaging that are at once ownable and visually impactful. We selected a rich, jewel-toned color palette to further drive that impact across the suite of branded materials, while modernizing and elevating the look. The monogram brandmark features an italicized letter f—bringing a dynamic component to the mark and placing emphasis on the organization’s key themes of forward motion and feminism. We incorporated the new identity into a fully restructured and redesigned website to help broaden the WFN community and engage new members.

Both WFN members and staff alike were thrilled with the new branding. Megan Murphy Wolf, Chief Operating Officer of WFN, said: “It is truly the thoughtfulness that was brought to this project and ability to adapt our work and mission into beautiful and accessible visuals that made this a success. I am so proud of our new ability to communicate our mission, work, and value to our members and the community.”