Attune is a new technology platform that simplifies the process of buying insurance. Targeting smaller businesses -- a large but fragmented market -- the platform's artificial intelligence and data science help meet customers' risk needs by harnessing the power of analytics, making underwriting quick and hassle-free. Attune also partners with brokers and agents to streamline the process of pricing, selecting, and distributing insurance for small to medium-sized enterprises.
Attune's visual branding symbolizes the connection between technology, broker, and customer enabled by the platform's technology. The linear elements of the logo represent laserlike precision and the moving, dimensional quality to the lines suggests a dynamic, flexible landscape of products. The color palette conveys a modern, high-tech sensibility, with dark sophisticated hues pierced by bright, active reds.
As a whole, the system has been deemed a successful metaphor for the streamlining effect of Attune's advanced platform: connecting needs to solutions.